Over the past 15 years, we have lost count of the number of clients who, after one campaign, didn’t see the results they wanted so decided it wasn’t for them.
I’ve also lost count on the number of clients who after their 2nd or 3rd campaign, stayed with us to this day.
When you’re not 100% certain of a message you want to send, then test it first.
Different subject lines.
Different content.
Different CTA.
Test, test, and test again. But only one thing at a time.
Otherwise, how will you know specifically what worked, and what didn’t?
The clients who have been with us for over 10 years, ALL tried various campaigns at the outset.
They now have a clear formula for what works and what doesn’t.
Quite often, we get it bang-on with the first campaign.
The beauty of emailing is you can still quickly identify where improvements can be made.
To try one email, to one audience and then decide email marketing does not work for you makes no sense, that’s why its called a marketing campaign. It’s a plan executed over time.
In 2019, email marketers, on average, saw a return of $34 for every $1 spent!
When you compare the ease, the cost, the potential ROI and the metrics, nothing comes close!
The same applies to our Bulk Fax campaigns, they are still producing excellent results.
The motto is Never Say Die and test, test, and test again.
Call us today to discuss all your EDM, Email and Fax marketing needs.
You’ll never look back.
