Category Archives: Marketing

6 Secrets to Writing Better Marketing Emails

  Subject Line is Key Your email’s subject line plays a crucial role in how likely subscribers will open it, as it is the only indicator they have of its content before opening. Email marketers have gone to great lengths to examine the open rates of different keywords & phrases and found their impact can […]

5 Reasons Why Reducing Your Marketing Budget During Covid-19 is a Bad Idea

Surviving the turbulent landscape of Covid-19 may well prove to be the greatest challenge of our generation, and we’re all scrambling for ways to work smarter and bring in new business. Many organizations in their haste to cut costs will be tempted to slash their marketing & advertising budgets but is it really such a good […]

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