Author Archives: Nick
Sep
Subject Line is Key Your email’s subject line plays a crucial role in how likely subscribers will open it, as it is the only indicator they have of its content before opening. Email marketers have gone to great lengths to examine the open rates of different keywords & phrases and found their impact can […]
Aug
Surviving the turbulent landscape of Covid-19 may well prove to be the greatest challenge of our generation, and we’re all scrambling for ways to work smarter and bring in new business. Many organizations in their haste to cut costs will be tempted to slash their marketing & advertising budgets but is it really such a good […]
Jul
What’s so special about Email marketing & why is it so effective? Email is fast, you can go from idea to completed campaign in a day and you can immediately discern who read it, who looked at your website and who ordered. Instant stats are the ultimate test of the quality of your copy and […]
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