Subject Line is Key
Your email’s subject line plays a crucial role in how likely subscribers will open it, as it is the only indicator they have of its content before opening.
Email marketers have gone to great lengths to examine the open rates of different keywords & phrases and found their impact can be significant.
Carefully Choose your Tone
Two important aspects of marketing emails are your Voice which is the message you’re communicating, and your Tone which is the language & grammar you use to say it.
Tone is important because it helps communicate the message and can give readers insight into the values of your organization. You may want to adopt a tone that’s friendly & conversational instead of slick & professional to help convince you’re sincere about helping them.
Focus on the reader not yourself
Personalizing emails to your specific audience has been proven to increase click-through rates and sales.
Instead of focusing on the features of your product or service, concentrate on the needs of your customers and how what you’re offering meets them.
Keep the structure simple
Keeping your email short & simple makes it easy for readers to grasp your message with minimal effort, and means they won’t be confused by the action you want them to take or overwhelmed by information they don’t need.
The principle of K.I.S.S. is great because concise emails using simple language have been proven to convert more often than witty or amusing prose that may not be understood or appreciated by your readers.
Experiment using A/B testing
A/B testing lets you check how effective changes to your email or subject line are without resorting to guesswork.
It has been proven to increase revenue, and lets you gauge the effectiveness of elements like subject lines, call to actions, images and paragraph sizes.
Reinforce your message with multiple emails
Its important to decide how many emails to send to your subscribers per month. Wait too long to re-connect and they’ll forget about you, bother them too often and they’ll unsubscribe. One email per fortnight is a good starting point.
Email automation is a valuable tool to make sure people get the right email at every stage of their journey from website visitor all the way to repeat customer.
Please Contact Us for help with your next marketing campaign.